Description

In order to respond to market requirements and the expectations of the student, the Master course shall address two communication environments (Agency and Company) in a parallel way, in order to show where these two areas overlap, should operate in tandem and may develop joint forms of interaction, students have the chance to discuss these issues directly by examining case histories and through the direct first hand experience of active professionals.

Aimed to:

The Master course is designed for graduates who are taking their first steps in the profession and professionals who are already working in the field, with the aim of transferring competence and a series of tools to them that will make them effective and capable of providing innovation within companies and agencies like product manager and account.

Highlights

Marketing and Communication today must not be considered as areas of expertise exclusively connected to sales and advertising but must be couched in a much larger scenario, that must take into consideration on the one hand the audience of potential clients, and on the other the social and economic context in which the company operates and within which the company must find its own market position.

The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence on a very practical and operational level thanks to simulations and exercises carried out on case histories.

In order to establish a direct contact with the work place and put the operating tools learned in practice in close connection with the evolution of a number of different sectors, the courses are held by a team of teachers who take turns in dissecting the major themes involved and enable the students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive.

The institute also provides the opportunity to engage in work experience training within major institutes and companies involved in these kinds of activities.

Minimum Education

Diploma/Certification

Subject Areas

• Communications
• Marketing, Ad., & Pr

Cost in US$:

Please visit the website for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED Website to get all information of scholarship opportunities for this year.

Application Process Involves

• Essay
• Other
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966