Description

In order to satisfy the market requirement and the expectations of the students, the Master will examine the two professional areas - marketing and communication - from the point of view of both the company and the advertising agency, bringing into focus the areas in which these two subjects overlap, possible connections between them and how they can be made to interact.

The Master course wants to create agency account, communication operators and company product managers.

Target:

The Master course is designed for professionals already operating in the field and graduate students who are just beginning their profession with the aim of providing them with competence and tools that will enable them to operate effectively and in an innovative fashion within companies and agencies as product managers or accountants.

Highlights

The Master course is divided in lectures, case histories, role playing, exercises and project work on real commissions. In the previous editions we have collaborate with Alisei Comunicazione, GTT, Cinelli Piumini, Ergon Consulting, Fiat Auto, Fratelli Gancia, Illy Caffe, IN ADV, Lavazza, Media Italia, Nestle, Rapp Collins. Kimberly-Clark, Centro PATLIB della Camera di Commercio di Torino, Trenitalia Cargo, Casa del Caffe Vergnano, Acqua Minerale Sant'Anna, Armando Testa, SAI Assicurazioni, Nestle Italia, Seat Pagine Gialle spa, Bollati Boringhieri Editore. Big Mat, Haulotte.Keoproject; R.C.S. (Rizzoli Corriere della Sera)

Among the subjects:
- Public Relations
- Advertising
- The structure and tools of an advertising agency
- Strategic marketing
- Budgeting
- The Corporate Image
- Press office and Media of reference
- Communication plan
- The events
- Communication and the new media

Minimum Education

Diploma/Certification

Subject Areas

• Communications
• Marketing, Ad., & Pr

Cost in US$:

Please visit the website for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED Website to get all information of scholarship opportunities for this year.

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966