Description

The master course in Digital Media: Communication, Advertising and Marketing in the online Media at IED Sao Paulo is a post- graduate program. The course objective is to provide an interdisciplinary specialization on new media, social network aimed at strategic planning, marketing, digital branding and a greater knowledge about the new profile, culture and habits of consumers.

Highlights

The Professional:

The specialized professional course for Digital Media: Communication, Advertising and Marketing in the Media Online will be able to devise systems of communication and marketing in the online media.

Program:

The subjects were designed considering the conceptual aspects, new technologies, social networks and emergent digital media systems as well as planning and the market specific to this area.

Areas of Study:

* Culture: Branding and Digital Media, Digital Communication and Marketing, Sponsorship and Fundraising, Relationships and Consumer Behaviour.

* Technique and Technology: Cross Media, Social Networking, Digital Convergence, Communication and Usability.

* Projectual: Digital Media, New Technologies, Trends in Digital Media, Project Management, Case Analysis: Business Solutions.

Minimum Education

Diploma/Certification

Subject Areas

• Arts
• Media And Cultural Studies
• Visual Arts

Cost in US$:

Please visit the website for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED website to get all information on scholarship opportunities for this academic year.

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966