Description

Prof. Muhammad Yunus states "By defining entrepreneurship in a broader way we can change the character of capitalism radically".

Design for social business redefines and researches how design process and designing methods have to change and adjust in order to fulfill the premise serving social business for the bottom of the pyramid. Students will do design research and supporting methodologies as Ethnography, Semiotics and appropriate Discourse Analysis, to develop tools which can allow to innovate within the social business segment and creatively with business, culture and society.

Highlights

D4SB is an Master course comprehending 60 ECTS which demands that students to devote 30 hours per week to their studies, for 30 weeks per year, covering at least 8 month of study.

The focus of this master course is on developing practitioners who can identify and develop, strategic and innovative designs for social business, and who are comfortable working in collaborative, multi-disciplinary and multicultural contexts.

The graduates of this course will have developed an international perspective, will have visited the environments they design for and will have understood how design will have to shift to serve developing countries as well. Our graduates will also be able to translate between the discourses of design, the adjacent business and have developed the skills to focus creativity.

Graduates of the course will be highly attractive to potential employers in business sectors who have already indicated that there is a need to generate new business models, products and services, which serve the poor. This course will help graduates develop careers in areas like innovation design, strategy design and business development, brand/product and social enterprise development.

Course contents:
* learning strategies to generate social business
* understanding business model and the social business idea
* team work, problem solving and opportunity development
* developing your entrepreneurial spirit
* learning intensively about the needs for the BOP (bottom of the pyramid)
* Critical discourses, design discourse that are appropriate to particular research questions
* creative risk taking and experimentation, reiteration and learning from failure
* defining, analyzing and critically evaluating the characteristics of successful designs
* applying systematically tools, methodologies, key theories and critical discourses, to formulate responses to particular research questions
* negotiating the adoption of innovative propositions within
* managing resources to achieve innovative results
* identifying and developing innovative designs and adjacent innovations
* locating, evaluating and articulating the value of your activities and outcomes in terms of social business

Subject Areas

• Business
• Business Admin. & Mngmt.
• Design

Cost in US$:

Inquire for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Application Process Involves

• Essay
• In-Person Interview Required
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966