Description

A brand represents the present, the past and the future of a company and analyzing it means knowing the history of a company and understanding the strengths which it is necessary to focus on in order to exploit its potentials and competitive advantage.

The Master course aims at creating professionals, company owners, marketing and communication managers or employees aware of the fact that a good diffusion of the brand plays the main role for the business success. Therefore, the training pathway aims at giving these profiles the right tools and at communicating the required techniques that support the right brand analysis, the planning and the management of each kind of marketing, communication and process governance strategy as well as the management of the intermediation with the most "operating" profiles working in these fields by understanding, assessing and helping their action.

Aimed at:

Graduates and newly-graduates (from a three-year course or a teacher's training school) ideally in Communication Science, Economics, managerial Engineering, Psychology of the Marketing; professionals; owners of micro-enterprises and Small-Medium Enterprises; marketing, communication, public relation or sales managers or employees.

Highlights

Didactic Method:

The Master course will have an approach highly oriented towards the job without ignoring the theoretical principles of the concepts given. The educational methodology - practical and operational - includes head-on lessons, direct comparison with professionals and experts working in the field, individual and group exercises, analysis of case histories, visits to companies and project-works. The practical approach ensures the development of managerial skills and competences with reference to the use of technical and communication tools.

Admission Requirements:

The Master has a fixed maximum number. The selection is based on a motivational interview and on the assessment of the Curriculum Vitae.

Job Opportunities:

Brand Manager for communication agencies and multi-brand international companies. Job opportunities at the Marketing office of brand companies. Marketing, communication, public relation or sales manager at any kind of medium-large enterprise.

Minimum Education

Diploma/Certification

Subject Areas

• Management
• Marketing, Ad., & Pr

Cost in US$:

Please visit the website for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently

Scholarships are Available

Visit IEd Website to get all infos of scholarship opportunities for this year

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966