Description

The Master in Brand Management and Communication is the result of the specific market need to face the challenges of the International competitors.

IED Comunicazione - Milan, that always pays particular attention to the market, answered this need by realizing a Master that aims at training a new interdisciplinary professional profile having marked integrated skills who is able to organize and manage complex communication projects.

Advertising is a very important field also thanks to its historical creative background. It has been well-known at international level for centuries and shows up in the numerous expressions of the Made in Italy.

If you consider creativity and sensibility as main elements of the Advertising, it is clear why it has such a great success in our country.

Target:

Italian and foreign graduates in humanistic, social, economic and scientific studies; graduates at Italian or foreign design schools; professionals with at least two years of experience in the field.

Highlights

Participants develop the different areas of the project aimed at creating and strategically communicating the brand by learning the skills required for the different professional profiles such as Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

During the course, the economic and cultural scenarios of the contemporary reality will be analyzed by focusing on the communication strategic aspects, on the marketing tools and on the advertising processes.

The course will provide students with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign.

One year of high quality teaching supported by a strong and shared passion for work.

In relation to the course contents and training objectives, internships may be organized with firms.

Minimum Education

Diploma/Certification

Subject Areas

• Communications
• Management
• Marketing, Ad., & Pr

Cost in US$:

Inquire for more information

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living

Participants Travel

Independently

Typically Participants Work

Independently or in Groups of 5

Application Process Involves

• Other
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

For over thirty years, the Istituto Europeo di Design has been operating in the fields of Education and Research in the disciplines of Design, Fashion and Visual Communication. Today it is an international network with Seats in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona and Sao Paolo and organizes three year courses that are alternative study pathways to those offered by traditional universities, together with refresher and permanent training courses, advanced courses and post-graduate Masters degree courses. The scope of the Istituto Europeo di Design is in fact, to offer young professionals working in the fields of Fashion, Design and Communication, the most efficacious tools necessary to answer the demands of the production world: a project and communication culture that will accompany them throughout their careers.

Year Founded

1966