Description

The Master trains creative communication professionals able to link the world of consumptions and a steady developing social reality.

The traditional communication tools give way to new and booming opportunities resulting from new technologies, from the social networks and the costumer community animation, from the spread and re-definition of the everyday life contests through the ambient media, the guerrilla marketing, and the flash mobs.

The definition of creative synergies in the couple results in professional profiles able to transform any institutional, commercial and social communication objectives into radio, audiovisual and visual message.

Target:

Graduates in communication, architecture, liberal arts or social disciplines; graduates at university-level schools in creative disciplines from the design and visual arts areas; professionals with at least two years of experience in the field.

Highlights

The first part of the pathway is focused on the analysis of the social phenomena and processes, on the interpretation of the trend scenarios, on the understanding of the contemporary visual languages, and on how creative disciplines, creative thoughts, graphics and multimedia affect each other.

The second part of the Master consists in the analysis of the subjects linked to the development of professionalism and of the techniques closely related to the advertising activity such as brainstorming, design methodology, sketching techniques and creative writing, software for the creation and management of the image, audiovisual editing and postproduction, animation techniques and presentation.

The Master will include classroom lessons, exercises, case histories, workshops, individual and group projects having an increasing complexity, projects in collaboration with agencies and production and recording studios, and individual study.

In relation to the course contents and training objectives, internships may be organized with firms.

Minimum Education

Diploma/Certification

Subject Areas

• Marketing, Ad., & Pr

Cost in US$:

Contact IED to get information on course's price.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED Website to get all information on scholarship opportunities for this academic year.

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966