Description

The master course in Branding and Promotional Design at IED Sao Paulo is a post-graduate program. The course objective is to provide a deeper cross-sectional area of integrated design to visual communication, advertising, marketing and design. Currently, the brand names make their spaces to deal with the different customer perceptions (experience design), overcoming the promotional function.

Highlights

The Professional:

The specialized professional course in the Branding and Promotional Design will be able to develop systems and branding, and design systems objects integrated to the brand.

Program:

The courses were designed considering the contemporary aspects of Promotional Design, combining mainstream practices of Visual Merchandising to new areas of Experience Design and Sensory Design.

Areas of Study:

* Culture: Branding, Strategic Planning applied to Business Events, Design and Sustainability, Visual Merchandising, The Market Event

* Technique and Technology: Creative Processes: Technologies of the Image, Multimedia and promotional resources; Design and Perception.

* Projectual: Design and Perception, Sensory Design, Experience Design, Designing with color and light, Design Stands.

Minimum Education

Diploma/Certification

Subject Areas

• Design
• Marketing, Ad., & Pr

Cost in US$:

Please visit the website for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Independent living
• Other

Participants Travel

Independently

Typically Participants Work

Independently or in Groups

Scholarships are Available

Visit IED website to get all information on scholarship opportunities for this academic year.

Application Process Involves

• Essay
• Resume
• Written Application

IED - Istituto Europeo di Design's Mission Statement

The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.

Year Founded

1966