Description

IED Florence offers a wide variety of courses (from One Day to One year) in both English and Italian language, and offers the opportunity of discovering the educational offers of other IED campuses in Italy and World-wide.

IED in Florence is specialized to be a very huge standard School for Fashion Marketing and Communication and Graphic Design.

IED Florence was opened in October 2008 and is located inside the House of Creativity, the recently restores campus is in the Renaissance cloister of Santa Maria Maggiore, in an unparalleled location in the center of the city and just a few meters from Brunelleschi's Dome. IED Florence is a venue of intercultural exchange and experience dedicated to innovation and contemporary works.

IED activities and courses derive their richness from the knowledge and appreciation of the resources of the territory, both in and around Florence such as the districts of Prato and Santa Croce sull'Arno. These districts have retained the traditional handicraft workmanship and combined it with technological innovation in order to preserve the Italian know-how on how to "Saper far bene le cose" - Make things well.

These unique products, that range from leather to dry textile goods, are found in some of the most prestigious shops world-wide, such as Ferragamo and Gucci.

Highlights

Fashion Marketing & Communication: One Year Course

* A Cutting-edge Career in Fashion Management

The competitive Fashion Industry increasingly requires professions that link aspects of Management and Communication. This course emphasizes on the use of New Media thanks to the partnership with high-end luxury Florentine site and store Luisa Via Roma.

IED in Florence also has several contacts with Fashion-related companies in and around the Florentine area in order to create a connection with the local industry and handicraft.

Marketing and Communications are two of the main factors that determine whether brands that compete in the Fashion system will be successful or not.
The course in Fashion Marketing and Communication trains professionals to be capable of conceiving and managing an integrated promotions strategy, seek external relations with other actors working in the sector, monitor advertising campaigns, maintain relations with the media and organize events and Fashion shows. The One Year course includes the enrolment to one of the Summer Courses held at the campus during the month of July.

The IED has a very long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts with main companies in the Fashion field.

IED is far more than a school: thanks to its unwavering commitment to innovation, it is the melting pot where new generations of professionalism are constantly unfolded.

IED Fashion Management Complete Study/Working Path:
- 700 hours from February to December, English language;
- After the end of the course is possible to join the second semester of the Three year course of Fashion Marketing and Fashion Communication in IED Milan or Rome;
- Focus on new media and web communication;
- The course is in collaboration with Luisa Via Roma which is one of the best e-commerce website for luxury fashion;
- Special project have been developed with companies like Emilio Pucci, Calvin Klein Underwear, La Perla, Pauric Sweeney and many others;
- A free basic Italian course.

Special focuses on:
- How to build a competitive Fashion Brand with a focused view on all aspects of marketing, particularly with new media and technology.
- The communication chain: Fashion journalism, advertising, PR and web communication.

After completing the course Professionals may work as:

- Marketing Manager: Creates successful marketing strategies for brands and products, dealing with all aspects of the business; from customer research to promotion and distribution.
- Press Office Manager: Manages the communications for a product, a Fashion designer or a brand, and addresses the various audiences with whom they relate: journalists, customers, distributors and shareholders.
- Public Relations Manager: Deals with launching or promoting a Fashion label, a brand, a product or a designer and his/her co-ordinated image.
- Fashion Journalist: Works as a fashion editor for Magazines, Radio, TV and New Media and is capable of commenting on Fashion runways, trends, and of explaining Fashion phenomena.
- Fashion Event Manager: Creates and manages any kind of event for a brand, including fashion shows and runways.
- Communication manager: Develop communication strategies and campaigns, social media marketing and new media (smart phone, pads, online stores, etc&
- Fashion Critic: Comments on Fashion trends from the point of view of an opinion leader.
- Fashion Exhibition, Museum and Archive Curator: Organizes exhibits and other events to emphasize the clothing, the designs and the accessories that have written the history of Fashion.

* Marketing

These courses involve the understanding of the commercial and industrial processes of the Fashion industry, including product development and placement, business plans, pricing and strategic planning. Future professions in this field include:

- Consumer analyst: situations of a theoretical nature alternated with more practical sessions to train the professional profile of the visual merchandiser, specifying the areas where (s)he interacts, evaluating the commercial and social aspects of managing a brand image at the point of sale, conceiving visual sales strategies for developing creative and expressive processes related to excitement and emotion and putting them into practice.

- Young fashion designer broker: discovers up-and-coming new fashion talents
who can be expected to develop and interpret the latest new trends.

- Cool hunter: seeks out and unearths the latest new trends and tendencies.

- Visual Merchandiser: responsible for Brand image at the points of sale.

* Communications and Fashion

These subjects develop further on the themes dealt with in the first part of the course, in particular the specific topics of pertinence to the Fashion sector in terms of image and public relations.

These topics aim at providing the transversal and multi-faceted approach necessary to successfully navigate in the Fashion system, including specific courses in PR, Advertisement, Trends, Press Office, Communications and Event Planning.

- Communication techniques and strategies: Positioning of a product, the target group, the message and the media planning.
- Communication plan: Present a creative communication plan for a specific brand.
- Fashion Publishing: The journalistic language of fashion. Articles, abstracts and headlines in the fashion sector.
- New Media: Introduction to Internet market: players, production methods, trends. Use of the Internet as a communication tool, formats & planning of web advertising. Special focus on international fashion sites, blogs and communities.

* Courses Description

Fashion Marketing 1:
This course aims to train students in the area of marketing, and specifically to its areas closely related to communications, providing the concepts fundamental for analyzing and creating projects whose purpose is brand structure and promotion.

Fashion Marketing 2:
From product definition to product launch, the various stages of the marketing plan, with a special focus on the specifics of the Fashion sector. Analysis of guerrilla marketing and temporary stores.

Visual Merchandising:
Managing an image in the point of sale. Optimizing product visibility and understanding Brand Image and customer care and relations.

Branding:
The brand as a process from an ethical and aesthetic point of view. The
communications chain. The tools of brand aesthetics management. In collaboration with TJF group (view LINK).

Project Management:
Methods and strategies for communicating a project: recognizing the creative process (from conception to completion), choosing and organizing the information, recognizing the dialogue partner, studying the most effective communications model.

Computer 1 (tools):
Application of the Office package: creating a Power Point presentation. Application of Adobe Photoshop and Adobe Illustrator.

Web Communications - Computer 2:
Content creation is a vital part of the creative toolkit in today's marketing and communications field. This course studies the computer editing programs needed to create and present great content.

Web Communications Theory (off line/on line):
This course examines current and future scenarios of synergies between the
fashion world and the Internet. Research tailored to sourcing and finding
information on the web.

Web Communications and Social Media Lab:
As the internet grows and changes we study and implement Social media, blogs, podcasts and the new frontiers of web 2.0 applications. 

Video Language Theory:
This course examines video techniques: supports, duplications, systems etc.
In collaboration with Fake Factory (view You Tube channel).

Communications and Fashion:
This course develops in particular the specific topics of pertinence to the fashion sector in terms of image and public relations. The course includes analyzing the importance of the relationships between fashion and communications and possible future scenarios.

Communications and Advertising - Advertising Techniques:
Corporate communications, the various different techniques and strategies of communications, with a special focus on specific situations and sponsorship.
Case histories.

Events Organization:
This course provides the theoretical and technical foundations for organizing
events in the fashion sector, including how to draw up the organization plan.
Various types of event will be tackled, such as a new product launch, a fashion show, a static presentation and the inauguration of a new point of sale.

Semiotics:
The study of sign, the essential element in every form of communication, including the Fashion designers creative communications. Fashion is interpreted as a story regulated by a specific code that makes it different from every other phenomenon of communications.

The Sociology of Communications:
Elements of analysis of social phenomena and of behaviour related to consumption, with a special focus on questions related to lifestyles.

Interpreting the Fashion System:
This course takes the form of a series of meetings so as to analyze and comment on the more interesting and important collections, highlighting their fundamental traits, structure and trends, always with respect to communications.

Fashion Writing and Contents (Publishing):
This course provides background information about the aims and objectives of journalism, about techniques of information transmission and about the various fields in which journalists operate. From sources to the allocation of
tasks and the difference between regular features and the main body of a magazine. Includes an analysis of the leading publications in Italy and abroad: their identities and their strong points.

The Technology and Method of Color and Materials:
From inspiration to the product: the course features a study of the method that leads from the moment of conception to the actual design, including fundamental types of fibres and yarns, analyzing their reinforcements, specific dyes, basic processing techniques and types of application as well as colour as a means of communications, visual impact and psychological effect and the communication of the results achieved.  This understanding is used communicate the benefits and quality of the products we sell. 

History of Fashion Photography:
This course takes the form of a journey of exploration, getting to know the leading exponents of fashion photography, so as to evaluate their impact on
the imagery projected by fashion itself and to make a technical analysis of their style of composition, the influences they exert on one another and their role as trend catalysts.

Visual Language:
An historical and critical analysis of the most important modern and contemporary artistic and Fashion movements, in relation to the development of society and of culture.

Trends:
Definition and analysis of the latest trends and of the professional profile of the cool hunter. In collaboration with TJF group.

Public Relations:
Analyzing how a product is placed in such a way as to keep in step with the
commercial strategy chosen.

Fashion:
A complex system involving creativity, knowledge, production, marketing, export and social and economic involvement. The fashion sector as a new field type of communications that range from the advertising message to the major event. How to use the media and the designers press offices.

Styling:
This course provides the basic technical and theoretical knowledge of the
photographic set and fashion styling, analyzing the various different kinds.

Styling & Shooting (Styling lab):
Students will have the opportunity to experience first-hand a field shoot of Fashion with models or still life. In collaboration with FP & Friends.

Guided Tour:
A visit to the most important multi-brand shop in Florence Luisa Via Roma, and other relevant stores in the Florentine Fashion reality.

Final Work and Presentation of Final Work:
A 100 hours individual or group project decided by the students and tutors that focuses on the topics learnt during the course and is evaluated. These projects are the culmination of the One Year work and ease the way to jobs, internships or further studies.

Application process:

To enrol please fill the attached application form (require it to infoflorence@ied.edu) and send it back via fax (+39 0552645685) or as scanned file along with your passport. IED will deal with the Visa request.

Requirements and fee:

There are no requirement for join the course. A high-intermediate level of language is sufficient to understand the lessons (corresponding to level TOEFL 450)

Total fee amounts to 11.900 Euro (3.000 enrolment fee + 8.900 tuition fee). Enrolment Fee must be paid as soon as possible in order to secure the place. Tuition Fee must be paid before the start of the course, or, in some countries, before applying for the Visa.

Fees include: all class works, lessons and use of laboratories.
Not include: accommodation and meals, airfare, airport transfer and meals, particular equipping requested.

Certificate: at the end of the One Year course, students who successfully attended at least 75% of the lessons and who were active participants in projects developed during the course will obtain the Certificate of Attendance of the Istituto Europeo di Design with a mark expressed in one hundreds and a final assessment.

Fixed maximum number: on average, 16 students can attend the IED One Year course. Because of the high number of requests, we recommend you send your application at least within one month from the beginning of the course.

IED offers a basic Italian course for free to every student

Subject Areas

Cost in US$:

11,900 Euro

Program Fees Include:

- Free Wireless
- intensive 700 hours course
- free events
- seminars
- exhibition
- guided tour to the main factory or artisan's studios in Florence
- basic Italian course (30 hours), discounts to museums, theater and events in Tuscany

Typical Living Arrangements

• Apartment/Flat
• Independent living

Participants Travel

Independently

Typically Participants Work

in Groups of 16

Application Process Involves

• Phone/Video Interview
• Written Application

Typically The Application Process Time is

2 weeks

Post Services Include

• Alumni Network

Istituto Europeo di Design _ Firenze's Mission Statement

IED is an expanding international network that operates in the area of training and research in the disciplines of Design, of Fashion, of the Visual Arts and of Communications. It is a large creative workshop, flexible and dynamic, which builds on the Italian matrix of its culture, enriching it with the most innovative viewpoints garnered from every corner of the planet: a school of design that organizes training curricula for talented people with creative ambitions of every age and every tongue. Our mission: to create cultured citizens of the world, its innovators; people with the ability to make their own dreams come true with enthusiasm, liberty and responsibility.

Year Founded

1966