Description

The Project

We have two tracks for public relations.

TRACK ONE places you directly with a high profile public relations firm whose sole duties are to manage public perception of the company that hires it. Some of the duties will include developing and writing media releases, developing and writing resource tools for customers seeking information on the values of the company, PR initiatives, developing best practice processes and templates for the PR and Communications Manager, assisting with the development of media kits, and tracking and monitoring media results.

TRACK TWO places you in the PR department of a specific business or special interest group. Work with high profile advocacy groups such as Mother's Against Drunk Driving, Sierra Club, Politicians, Athletic teams,and others. Here you will have a chance to promote a particular agenda that you may believe in.

JOB DUTIES
1) Send out press releases
2) Promote Facebook and social media
3) Public speaking
4) Develop press kits
5) Create newsletters
6) Distribute brochures
7) Create photographic portfolio
8) Crises management
9) Special interest promotion

PR is the practice of managing communication between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement. Once common activities include speaking at conferences, working with the media, crisis management, social media and employee communication.

There are various tools that can be used in the practice of public relations. Traditional tools include press releases and media kits which are sent out to generate positive press on behalf of the organization. Other widely-used tools include brochures, newsletters and annual reports. Increasingly, companies are utilizing interactive social media outlets, such as: Facebook, Blogs,Twitter, Linkedin and other social media outlets.

Unlike the traditional tools which allowed for only one-way communication, social media outlets allow the organization to engage in two-way communication, and receive immediate feedback from their various stakeholders and publics. Furthermore companies can join discussions with multiple user identities to create a positive image of the company (e.g. quantity of positive statements from different users).

Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective public relations planning. More recently in public relations, professionals are using technology as their main tool to get their messages to target audiences. With the creation of social networks, blogs, and even Internet radio public relations professionals are able to send direct messages through these mediums that attract the target audiences. Methods used to find out what is appealing to target audiences include the use of surveys, conducting research or even focus groups. Tactics are the ways to attract target audiences by using the information gathered about that audience and directing a message to them using tools such as social mediums or other technology.

Highlights

* Work one on one with Dr. David Adams, a cultural anthropologist and respected author
* Academic credit available
* Letter of Recommendation on completion
* Career and academic advising available

Qualifications

In your brief letter of intent on the I.C.E. Application form, please be sure to indicate the source of your interest in this position, what you hope to contribute to the program indicated, and what you hope to learn or experience through your internship - this letter of intent will be distributed to internship providers. In addition, be sure to submit a resume or acceptable equivalent indicating any relevant knowledge or skills.

* Applicants must be 18 years old or older.
* We accept GAP YEAR students through college graduates
* Positive attitude
* 20 - 40 hours per week

Intern Types

Languages

• English

Cost in US$:

USD 1,895.00 and up

Program Fees Include:

USD 1,895.00 and up

Salary/Pay

Unpaid positions. We charge a fee to set up the internship and provide housing

Experience Required

no

This Program is open to

Worldwide Participants.

Participants Travel

Independently

Typically Participants Work

Independently

Application Process Involves

• Phone/Video Interview
• Resume
• Written Application

Typically The Application Process Time is

7 days

Post Services Include

• Exit Debriefing Abroad

Institute for Cultural Ecology's Mission Statement

The Institute for Cultural Ecology was founded on the conviction that visits to exotic destinations imply a commitment to cultural sensitivity and environmental stewardship. Our programs match the interests, academic goals, and passions of the participant to premier host organizations and researchers. Once you connect with a place and its people, they become a part of you. Forever.

Year Founded

1999