Description

The Project

Do you envision yourself as a mad man or mad woman as the case may be? We can place you with a high profile firm whose focus on the three P's of Product, Price, and Promotion will help prepare you to enter this competitive field.

We have two different ways for you to get advertising experience.

TRACK ONE places you with a traditional advertising firm. In this placement, you will be initiated into the formal practice and business of advertising. The product you are marketing will be secondary. What will be of most importance is the process and profession of advertising itself.

TRACK TWO places you in a particular field of interest that you may have: social services, sports, marine biology, conservation, etc. We set you up in their advertising and marketing department. You will be able to learn much of the same skills as working for an ad agency; however you will be promoting a product you believe in.

Job Duties:

1) Learn the job duties of the Account Service Team
2) See how the Creative Department works
3) Assist teams in the creative process
4) Develop strategy
5) Decide on medium: print, television, social media, billboards direct marketing
6) Present campaign to the client

The objectives of an advertising campaign for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:

* Awareness
* Knowledge
* Liking
* Preference
* Conviction
* Purchase

Highlights

* Work one on one with Dr. David Adams, a cultural anthropologist and respected author
* Academic credit available
* Letter of Recommendation on completion
* Career and academic advising available

Qualifications

In your brief letter of intent on the I.C.E. Application form, please be sure to indicate the source of your interest in this position, what you hope to contribute to the program indicated, and what you hope to learn or experience through your internship - this letter of intent will be distributed to internship providers. In addition, be sure to submit a resume or acceptable equivalent indicating any relevant knowledge or skills.

* Applicants must be 18 years old or older.
* We accept GAP YEAR students through college graduates
* Positive attitude
* 20 - 40 hours per week

Intern Types

• Communications
• Media (Radio, TV, & Film)
• Marketing, Ad, PR

Languages

• English

Cost in US$:

USD 1,895.00 and up

Program Fees Include:

Housing, Internship setup, Airport pickup, Pre-trip reader, Office support

Salary/Pay

Unpaid positions. We charge a fee to set up the internship and provide housing.

Experience Required

no

This Program is open to

Worldwide Participants.

Participants Travel

Independently

Typically Participants Work

Independently

Application Process Involves

• Phone/Video Interview
• Resume
• Written Application

Typically The Application Process Time is

7 days

Post Services Include

• Exit Debriefing Abroad

Institute for Cultural Ecology's Mission Statement

The Institute for Cultural Ecology was founded on the conviction that visits to exotic destinations imply a commitment to cultural sensitivity and environmental stewardship. Our programs match the interests, academic goals, and passions of the participant to premier host organizations and researchers. Once you connect with a place and its people, they become a part of you. Forever.

Year Founded

1999