MA Tourism Planning and Management
Location
Switzerland: Lucerne
Description
A highly intensive postgraduate programme with 5 compulsory units of study and 2 specialist pathway units. You can choose to opt for one professional practice experience after completing the first semester. You can also choose whether to go directly onto the consultancy project or dissertation or do a 5-month professional practice before starting your dissertation.
Core Units:
* Tourism and Hospitality Industry Analysis
* Marketing Management for Services
* Human Resources Management
* Research Methods for Social Sciences
* Research and Consultancy Reporting
* Dissertation or Field Consultancy Project
Choice of Specialist Pathways:
* Tourism Resort Planning
* Destination Management and Marketing
* Visitor Attractions Planning
* Tourism Policy
Highlights
Requirement for Admission
- First degree with Honours in relevant field of study or first degree with Honours in unrelated fields of study or successful completion of an IMI Postgraduate Diploma.
- Proficiency in English: 6.0 IELTS, or equivalent. Applicants who do not have the required English level may join the IMI University English Preparatory Programme (UEPP).