Description

In a report published by World Luxury Association in 2009, China has replaced the US to become the world's second largest luxury goods consumer, only second to longtime leader Japan. The report also said China consumes about 27.5 percent of the world's luxury products and many experts predict that China will become the world's largest luxury consumer by 2015.

With the growth in the luxury business, the skills required to manage a luxury brand has become more specific and specialized. IFA Paris has taken the initiative to fulfill this demand by creating a masters program in luxury brand management.

Students will deeply examine the world's most successful luxury brands and learn the techniques companies use to distinguish their brands in the luxury field. From the principles of luxury and its growth to consumer psychology, strategic and integrated marketing, creative foundations of Luxury brands as well as distribution and channel management, students will explore the unique factors involved in building and maintaining a luxury brand in the competitive global environment. This unique program is designed over a course of 10 months to include 12 academic weeks in Shanghai, Florence and Paris. The course also includes tours of luxury companies.

Subject Areas

• Business
• Business Admin. & Mngmt.
• Business Management
• Fashion Design And Merchandising

Cost in US$:

Inquire for more information.

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Apartment/Flat
• Other

Participants Travel

Independently

Application Process Involves

• Written Application
• Phone/Video Interview
• Transcript
• Resume
• Other

Typically The Application Process Time is

2 weeks

Post Services Include

• Alumni Network

Year Founded

1982