Description

CETT Barcelona International Summer School offers five different Summer Programs in 2012, targeted to university students and young professionals:

- Marketing of Services, Successful Sales Management (English)
- Cultural and Urban Trends in a Global Environment (English)
- Events Management (English)
- Architecture and Design in the Hotel Industry (Spanish)
- New Trends in Gastronomy and Cooking (Spanish)

Summer Courses combine in-class and out-door sessions, as well as professional visits related with the topics of the different courses.

Participants from all over the world live and study together, contribute pro-actively to the program/in class and exchange their experiences. All this within the Mediterranean setting of the city of Barcelona.

Highlights

COURSES OUTLINE:

Marketing of Services, Successful Sales Management:
- Retail Sales Management
- Communication at the sales level
- Striving for Optimal Revenues: Revenue Management
- E-commerce: How to trace your clients on the web

Cultural and Urban Trends in a Global Environment:
- Urban Culture: urban festivals, sports & toursim, etc.
- Cultural trends: cultural mediation, leisure behavior patterns, Experiences, Co-Creation
- Globalization: global migrations, etc.
- Case studies

Events Management:
- Events industry: realities, challenges and trends
- Events Planning and Organization
- Events Marketing & Communication
- Strategic & Legal Issues

Architecture and Design in the Hotel Industry:
- Hotel areas and design criteria
- Hotel typology
- Development of a new hotel project
- Economic Cost of a new hotel project
- Structural renovation of the hotel
- Sustainability in the design of the hotel buildings

New Trends in Gastronomy and Cooking:
- Gastronomy, the global tourism ambassador
- Technical applications and innovative cooking technologies
- Avant-garde pastry workshop

Degree Level

Bachelors Degree (Undergraduate)

Subject Areas

Cost in US$:

3 weeks course - 2.520 euros

Program Fees Include:

Tuition Fees
Certificate of Participation
Lodging & Full Board (Breakfast, Lunch & Dinner) at Àgora BCN Student Residence hall (www.agorabcn.com)

Experience Required

no

This Program is open to

Worldwide Participants.

Typical Living Arrangements

• Group living

Participants Travel

Independently

Typically Participants Work

Independently

Application Process Involves

• Online Application plus Application Assessment

Typically The Application Process Time is

1 week

Post Services Include

• Alumni Network

CETT-UB Barcelona International Programs's Mission Statement

Group CETT counts with several Educational Institutions and Companies dedicated to Training, Education and Hospitality & Tourism Services. The members of the group - the teaching staff, professionals and students - direct our efforts and work towards achieving an industry which is more attuned to society and people. We prize initiative, integrity and self-development, working as a team in an international context while fulfilling our commitments to our own country.

Year Founded

1969